The 17th of March is St. Patrick’s Day, and it’s true that people will be celebrating all over the world with a Guinness or. It’s a feel-precise day, with those engaging in the celebrations embracing a pleasant and colorful environment.
All people are out having a splendid time, from activities in neighborhood pubs and bars to road parties. And as with every seasonal celebration, there may be a raft of advertising possibilities for savvy corporations that are on the ball with their communications.
Just examine the numbers: 39.6 million Americans declare Irish background, nearly seven times the population of Ireland. Overall, 60% of people from the United States (190 million) are predicted to rejoice on St Paddy’s Day, with spending probably reaching over $five billion.
Brands can’t ignore numbers that might be in the thousands and thousands and billions, which is why St Patrick’s Day offers an excellent opportunity for brand publicity. Social media is one outstanding location to seize humans’ interest and infuse them with a few St. Paddy’s Day spirits.
Here are seven manufacturers that undoubtedly hit the mark with their St. Patrick’s Day social media advertising.
1. Guinness: Make St. Patrick’s Day the Friendliest Day of the Year
It would not be possible to begin this post without a nod to Guinness, a brand associated with St. Patrick’s Day. Although they ought to have done nothing and nonetheless offered to shed hundreds of pints, sitting back and resting on their laurels isn’t within the brand’s DNA.
Rather than direct adverts telling people to shop for their beer, Guinness emphasized community. With the advent of an interactive infographic, Guinness championed friends and families coming together and making St. Patrick’s Day “the friendliest day of the year.”
