The internet has been taking the world by storm, causing most businesses to offer their services both at their physical location and online.
However, with so many businesses offering the same service, it could be difficult for potential customers to find your company.
In such a situation, search engine optimization services come in handy. Many businesses have sought these services to make sure their businesses are easily found in various search engines.
An SEO client dashboard is crucial for SEO to work effectively. It helps track metrics and reports.
However, it would be best to remember that the client dashboard would not work privately if it is not built correctly.
There are certain factors that you would need to put into perspective when building a client dashboard. The following are some of the elements;
How many LD elements do you put on the dashboard?
In most circumstances, people tend to lose information when describing their business.
This is good if you are describing the customer face to face. However, when it comes to the dashboard, it would be best to provide as little information as possible; it would be used if the customer is trying to get a glance at who you are.
In addition, it would be best to include very few metrics. You could include a small analysis to avoid confusing the customer.
What is your target audience?
When building a client dashboard, you must know your target audience. This will help determine the type of information to put on the dashboard.
For audiences such as managers, their primary mandate is to examine the money made. If this is your target audience, it would be best if you put an analysis of the company finances.
Each audience has its perspective; hence, you need a metric that matches their expectations.
Before creating a dashboard, it is crucial to know your target audience.
Do you have pictures to accompany your words?
Pictures are an important factor when creating a dashboard. They act as evidence to back up the data that has been put on the dashboard.
Some audiences prefer more pictures compared to words and numbers.
Remembering that a picture is worth a thousand words would be best.
Will your audience understand your dashboard?
The main purpose of creating a dashboard is to communicate a specific message to a particular audience.
As you create your dashboard, your audience must understand the flow of your message.
The pictures should communicate a different message from the words.
In addition, it would be best to ensure the pictures have been placed appropriately to avoid confusing the audience.
What is your budget?
When creating a client dashboard, the cost is a paramount factor to consider.
Before creating the dashboard, make sure you have a budget. This will help you in creating a dashboard without overstretching your resources.
