2018 became the year Google dramatically modified the way it ranks websites. For instance, Google used AI for about 30% of search queries. The web page with the most links does not usually list on the pinnacle anymore. Here are the five SEO elements I believe can be vital for 2019.
Become Familiar with Structured Data
Avoid Structured Data Mistakes
Consider Podcasts for Your Marketing Agenda
Improve Content Focus
Improve Image search engine optimization
1. Become Familiar with Structured Data
Structured facts can be intimidating, but learning how they work is easy. The most straightforward way to become acquainted with them is to duplicate and paste them and begin working with them.
I wrote a little educational piece to support those new to securing information. It shows how the web guide for facts is set up. Then, it walks you through growing and testing your structured data code.
2. Avoid Structured Data Mistakes
Sites were receiving consequences for incorrectly implementing dependent records. It’s possible to make an honest mistake and win a penalty.
The five most not unexpected dependent statistics errors to keep away from:
- Using irrelevant statistics
- Structured records don’t contain healthy on-page content
- Violates Google’s Guidelines for the kind of selected record
- Violates Google’s Structured Data General Guidelines
- Shortcuts and taking liberties (aka manipulative conduct)
3. Consider Podcasts for Your Marketing Strategy
Podcasts are becoming an increasingly popular way to consume content. You must remember to investigate whether all customers are paying attention to podcasts associated with your area of interest. If they are, you could create an approach to reaching those listeners.
An approach could provide variety from sponsorships, acting at the podcast, and selling explicit content that may be a hobby. Podcasts are content material that is consumed in a virtual format. Marketing with podcasting may be considered an extension of content material advertising.
4. Focused Content
This is perhaps the most essential part of Internet advertising for 2019. Unfocused content is one of the most common I’ve seen all 12 months on websites with misplaced ratings.
5. Improve Your Image search engine optimization
Images are more than something to make your page pretty. Pictures are crucial for search engine optimization. Treat them similarly to your identity and heading factors because they help the page rank better. Images also can boost your ranking electricity by displaying up in stronger listings.
Image Search Engine Optimization Best Practices
Use snapshots that tell a tale.
Readers achieve more in-depth knowledge of principles with symbols or snapshots that illustrate your factor if the article is set on adopting a puppy and how cute kittens are at an animal shelter.
If the article is ready for an agency’s failure or a method, perhaps recall a photograph of delivery approximately hitting a rock or a vehicle with the tires falling off. Communicating an idea or a point quickly with a picture can help readers apprehend what your article is about and assist them in determining whether to read it.
Illustrate Step by Step Instructions
Readers and clients love step-by-step instructions. Screenshots and illustrations are brilliantly helpful, and Google tends to use them in enhanced listings. A single photograph that illustrates how to do something can be rated gold.
