Microsoft Bing, Samsung, and Starcom have been introducing a three-D ad format to aid the release of the Samsung Galaxy S10 handset, which works solely with Bing search. A Bing spokesperson said the 3D advertisements are the first in the enterprise to run on computers and cellular phones through the Bing Ads platform.
She wrote that the purpose is to offer a rich search and marketing experience across a diffusion of shape factors. This is just one instance of how Bing is persevering to analyze and collaborate with its partners to create those progressive studies.
Today, the test is simplest being carried out by Samsung within the U.K., but the 3-D Ads with Bing are part of a closed pilot software via invite only available in the U.S. for select advertisers. The spokesperson stated that marketers at manufacturers who want to participate can talk to their account manager, but it’s very restricted.
First, the information announced last week inside the U.K. notes that “while clients look for the Samsung S10 and Samsung S9 through desktop, an alternative for a 3D ad unit appears.” On a computing device, the advertisement expands to the full length of the display screen. The user can rotate or zoom in on the photo to examine each detail of the telephone.
While three-D commercials are entirely new, they are used as search advertisements on the Bing search engine. In 2018, Facebook rolled out the capability to show ordinary pix in three-D snapshots to feature depth in an iPhone portrait image. It’s performed via the portrait mode on the phone for desktop or mobile News Feeds, as well as in VR via Oculus Go’s browser or Firefox on Oculus,
In the last 12 months, Verizon Media, then Oath, also introduced a 3-D ad format and programmatic VR ads at Cannes.
