I was among the first millennials to enroll in Facebook in the summer of 2004. At that time, the social community had merely left the Harvard campus and was launched most effectively to students in “elite” schools. In the following 15 years, I have witnessed nearly a top-notch, extraordinary increase in social media from its inception. Social media is like the mythical hydra; as you lose one “head” (e.g., Myspace), many others develop in its location (e.g., Instagram, Snapchat). Social media has upended how we lead our daily lives, at paintings, at home—even in love.
In my drug career, we’re starting to apprehend that the limits among physicians and patients can be blurred in this new global. Online professionalism is increasingly being taught in medical schools. This became a topic I was tasked to show my friends, as I ran afoul of it as a clinical intern once I published something in frustration that might be construed as poor approximately my medical institution after the inevitable difficult week at paintings as a resident.
As with Gary Tigges, a medical doctor’s career can be made or broken online. Tigges, a Texas internal medicine doctor, wrote a newspaper editorial declaring, “LadyLadysicians do no longer paintings as tough.” In the arena, as it was, very few humans would have examined the piece. In the age of social media, even though this went viral and had severe consequences on his profession and popularity.
Clinical research on social media has been conducted recently, providing expected results on the human brain. In one, the quantity of “friends” topics had on Facebook extensively predicted gray rely on volume in the left-center temporal gyrus, the proper advanced temporal sulcus (which is involved in speech and facial processing, and interestingly, the potential to attribute fake ideals to others), and the proper entorhinal cortex (concerned in memory formation). Unsurprisingly, images and posts with many “likes” additionally prompt the nucleus accumbens (NAcc), the reward middle within the brain. This is additionally activated via capsules and alcohol (confirming social media is a dependancy).
The riskiest factor of social media is its “contagion effect.” This is while, like a deadly new influenza virus, someone who wants to unfold false information, for instance, takes advantage of peoples’ connections to propagate the lie. In observation of this contagion impact, people trusted the variety of online “friends” or the picture of the wrongdoer as a heuristic about that man or woman’s trustworthiness.
This impact has been applied to complete impact with the aid of a new generation of con artists. William “Billy” McFarland, the mastermind behind the disastrous “Fyre Festival,” made one creative flow that led him to effectively thieve cash from tens of thousands of millennials before he ended up in federal jail: he came up with the idea of Instagram “influencers” posting a simple orange rectangular.
When you unexpectedly scroll through a feed packed with beautiful human beings, luxurious cuisine, and distinguished travels, what may want to stop you dead in your tracks and make you pay interest? An orange square. Especially when that orange square is presented via an appealing Instagram celebrity with thousands of fans, the contagion has taken hold.
The herd mentality is not restrained to millennials who have grown up glued to smartphones. Another younger entrepreneur took benefit of this herd mentality at the very best tiers of Silicon Valley. Elizabeth Holmes, now 35, leveraged her valuable non-public connections to get funding from certainly one of the most important names in Silicon Valley, Tim Draper, the daddy of her neighbor and adolescence buddy (and a call my brother, whose profession has been in the tech industry, immediately recognized).
Draper, at 60 years old, isn’t part of the social media era. However, he used his old-school social networks to usher in different titans of the enterprise (Don Lucas, Larry Ellison). Holmes then used her bubbly millennial air of mystery. Her quantity of “buddies” to sell belief and launched a dangerously improper fitness care device earlier than her fraud was discovered in 2015.
