Physicians and Social Media
I was one of the first millennials to enroll in Facebook, within the summer time of 2004. At that time, the social community had merely left the Harvard campus and were launched most effective to students in “elite” schools. In the following 15 years, I have been witness to the top-notch, extraordinary increase of social media nearly from its inception. Social media is like the mythical hydra; as you lose one “head” (e.G., Myspace), many others develop in its location (e.G., Instagram, Snapchat). Social media has upended how we lead our daily lives, at paintings, at domestic—even in love.
In my career of drugs, we’re starting to apprehend that the limits among physicians and patients can be blurred on this new global. Online professionalism is increasingly being taught in medical schools. This became a topic I become tasked to show my friends, as I ran afoul of it as a clinical intern once I published something in frustration that might be construed as poor approximately my medical institution, after the inevitable difficult week at paintings as a resident.
A medical doctor’s career can be made, or broken, on-line, as became the case with Gary Tigges. Tigges, a Texas internal-remedy doctor, wrote a short, newspaper editorial declaring “lady physicians do no longer paintings as tough.” In the arena as it was, the piece would have been examining by very few humans; In the age of social media, even though, this went viral and had severe consequences on his profession and popularity.
There had been several clinical research in recent years on social media, and that they have proven a few unexpected results on the human brain. In one, the quantity of “friends” topics had on Facebook extensively predicted gray rely volume in the left-center temporal gyrus, the proper advanced temporal sulcus (which is involved in speech and facial processing, and interestingly, the potential to attribute fake ideals to others), and the proper entorhinal cortex (concerned in memory formation). Unsurprisingly, images and posts with many “likes” additionally prompt the nucleus accumbens (NAcc), the reward middle within the brain this is additionally activated via capsules and alcohol (confirming social media is an dependancy).
The riskiest factor of social media is its “contagion effect.” This is while, like a deadly new influenza virus, someone who wants to unfold false information, for instance, takes advantage of peoples’ connections to propagate the lie. In a observe in this contagion impact, people trusted the variety of online “friends” or the picture of the wrongdoer as a heuristic about that man or woman’s trustworthiness.
This impact has been applied to complete impact with the aid of a new generation of con artists. William “Billy” McFarland, the mastermind in the back of the disastrous “Fyre Festival,” made one creative flow that led him to effectively thieve cash from tens of lots of millennials before he ended up in federal jail: he got here up with the idea of Instagram “influencers” posting a simple orange rectangular.
When you are unexpectedly scrolling via a feed packed with beautiful human beings, luxurious cuisine and distinguished travels, what may want to stop you dead in your tracks and make you pay interest? An orange square. Especially while that orange square is presented via an appealing Instagram celebrity with thousands and thousands of fans, the contagion had taken the keep.
The herd mentality is not restrained to millennials who have grown up glued to our smartphones. Another younger entrepreneur took benefit of this herd mentality at the very best tiers of Silicon Valley. Elizabeth Holmes, now 35, leveraged her valuable non-public connections to get funding from certainly one of the most important names in Silicon Valley, Tim Draper, the daddy of her neighbor and adolescence buddy (and a call my brother, whose profession has been in the tech industry, immediately recognized).
Draper, at 60 years vintage, isn’t part of the social media era. But he used his particular old school social networks to usher in different titans of the enterprise (Don Lucas, Larry Ellison). Holmes then used her bubbly millennial air of mystery and her quantity of “buddies” to sell believe, and launched a dangerously improper fitness care device earlier than her fraud became discovered in overdue 2015.