Internet Users More Likely to Share Long-Form Content, New Study via BuzzSumo and Backlinko Finds

Posts longer than 1,000 words significantly outperform shorter articles, in step with an analysis of 900 million blog posts. The research, which analyzed over 900 million articles, also determined that lengthy-shape content correlates with higher backlink performance. Specifically, posts weighing in at extra than three 000 words acquire a median of seventy-seven. 2% greater referring area hyperlinks than quick articles and blog posts.

The facts encompass all content material shared socially among October 2017 and October 2018 – 912 million articles, making it considered one of the most critical advertising research.


This joint BuzzSumo and Backlinko have a look at additionally analyzed several other factors related to content material and overall performance. Impact of content material layout: 6 popular content material codecs had been analyzed: movies, infographics, how-to posts, “what posts,” “Why posts,” and listing posts.

Social stocks: List posts generate higher amounts of social media shares than other famous content material codecs. This observes revealed that list posts get 2x more stocks than “how-to” posts and infographics. Backlinks: Infographics and “Why posts” tend to carry out pleasant in terms of one-way link acquisition. These two formats generate an average of 25% more hyperlinks than films and “How-to” articles. Impact of headline format: The observed that query headlines (headlines that include a question mark) result in 23% extra social shares than those without.

Impact of e-book day: In contradiction to preceding studies, the study observed that posting on particular days had minimal impact on social sharing. The quantity of social media stocks changed into proven to vary by using as little as 1. Forty-five% among one-of-a-kind days of the week.

Content’s capability to generate links: The vast majority of online content material makes 0 back-links – only 6% of the substance analyzed received a hyperlink from any other website.

Link and proportion distribution: The study observed that shares and hyperlinks in large part stem from a distinctly small quantity of “Power Posts,” with seventy five % of all common stocks coming from a subset of 1.Three% of posted articles. In terms of one-way links, only 2.2% of all published content material gets related to or from more than one internet site.

BuzzSumo’s market-main statistics analytics help thousands of entrepreneurs and businesses connect with their audience through meaningful content material. Whether ancient or up to date, BuzzSumo affords relevant insight into what content works.

Backlinko is a search engine marketing training organization that facilitates small enterprise owners to get better scores in Google and YouTube, with an extensive online training program.

Jay Hunter
I am a blogger and writer at SeoMedo. I have been writing about search engine optimization for over 5 years. I love blogging and learning new things every day.