Over the years, search engine optimization has led to numerous link-building strategies, some spammy and some not. One of the very few link-building techniques that still, to this day, work very well when done right – is guest blogging. But how do you find excellent guest blogging websites? How do you make the most of this opportunity for quality and contextual links that will improve not only your SEO but also your visibility in your niche?
In this blog post, I will show you how to find excellent guest blogging websites with five easy tips.
1. Leverage lists of sites that accept guest posts
Since guest blogging is such a popular and widespread tactic, there are many records out there created by other bloggers with blogs from all kinds of niches. Plus, they’re often categorized by topic and placed in order of their domain authority which can help you identify the best opportunities for you, personally, much more easily.
A quick google search will likely bubble up numerous lists of blogs that accept guest posts; all you need to do is google “list of blogs that accept guest posts,” as well as “list of – your keyword – blogs that accept guest posts.”
It’s worth noting, though, that if you find these types of lists, you’ll still have to research and check that they’re always welcoming guest posts (as some of these lists can be quite old, and not all of them are adequately investigated), as well as check whether the DA is still as high (or still top enough for what you were looking for) and even if they’re still publishing new content on the blog.
One of the easiest and most straightforward ways to search for guest blogging websites is to google your search terms.
There are a variety of search terms you can try to help you find numerous websites; basically, you need to start the search with your keywords; for example, if you were looking for a marketing blog that accepts guest posts, then you’d try various combinations of keywords related to marketing, such as marketing, “digital marketing,” “online marketing,” “internet marketing,” “social media marketing,” “content marketing” and so on.
Then, search for these keywords + one of the following search terms:
+ “guest blog”/”guest post.”
+ “write for us.”
+ “submit an article”/”submit a guest post.”
+ “contribute a guest post.”
+ “contribute to our blog.”
+ “become a guest blogger.”
+ “guest blogging guidelines.”
+ “contributor guidelines.”
+ “send a tip.”
+ “guest post by”
+ “guest author.”
It’s also worth noting that you should check out numerous pages of results and not just the first couple of pages; in many cases, you can find great opportunities even on the 5th or 10th page.
3. Search for guest blogging websites in reverse
Another way to find relevant guest posting websites is to look at your competitors and find out where the guest posted before and what high-quality sites they’ve written for.
There are a couple of ways to go about this.
One of the easiest ways is to identify bloggers in the same niche as you who are already guest blogging. You’ll start to notice this when you follow favorite blogs in your niche, and specific names start popping up again and again. Still, you can also search to see who guest blogged on some of the popular websites in your niche and then look them up to see if that is indeed a strategy they use very often.
You can search for this by using these search queries:
Site:domain.com “guest post by”
Site:domain.com “a guest contribution by”
Once you have a list of names ready, you can then use a backlink tool to see what other backlinks they have – not all of them will be guest blogs, but if you found someone who guests blogs a lot, you’re very likely to see quite a few gems in those lists.
Find their main website (the one they’re linking to in their guest post and their guest post author bio), then use a backlink checker like Monitor Backlinks. Then, go through their list of backlinks to find those where they guest blog.