Accenture Set To Acquire Netherlands-Based Digital Marketing Agency Storm Digital


Accenture is increasing its foothold in the Netherlands with the acquisition of a virtual advertising and marketing company that is centered on programmatic advertising and marketing and turning in technological and analytical answers to a number of the location’s largest manufacturers, the enterprise said.

“Accenture Interactive has endured scaling programmatic services for international manufacturers; with the addition of Storm Digital, we can circulate quicker and similarly in terms of scale and expertise and assist in forcing robust consequences for our customers,” Anatoly Roytman, head of Accenture Interactive Europe, Africa and Latin America, stated in a announcement.

The purchase of Storm Digital follows Accenture’s 2016 acquisition of Amsterdam-based cellular specialist Mobgen. Accenture Interactive additionally recently appointed three creative industry leaders to its team inside the Netherlands.

Terms of the deal had been no longer disclosed. Storm Digital has workplaces in Amsterdam and Groningen. Its roughly 90 employees turn into part of Accenture Interactive.

Storm Digital became based in 2006 and worked with a variety of industries with a particular focus on commercial offerings, automotive, retail and travel. The organization makes virtual patron studies for several main Dutch businesses, which includes ABN AMRO, Exact, KLM, Rituals, and Transavia. Storm Digital boasts that it may deliver many virtual specialties to customers including statistics series, target market analytics, search, social and programmatic marketing services, media making plans and shopping for, content material advent, dynamic, innovative services and digital commercial enterprise services, it said in an announcement.

“We’re very proud to have attracted the attention of the sector’s biggest virtual agency,” Storm Digital CEO Viktor van der Wijk stated in an announcement. “Storm Digital is well reputable in virtual advertising and Accenture Interactive has stated that. Joining Accenture Interactive enriches our team and customers with comprehensive, scalable virtual solutions that are essential to winning in a more and more annoying environment.”

Accenture has lately been deepening its European expertise pool thru acquisition.

On Oct. 1, Accenture offered innovative Swedish organization The World Loves, whose enterprise has wide-ranging information inside communications for clients, which include Swedish bank SEB, charge solution organization Swish, gaming organization Svenska Spel and Weight Watchers.

In November, Accenture obtained Nordic-primarily based Kaplan, a patron dating management provider. The acquisition becomes stated to bolster Accenture Interactive’s capability to provide clients with giving up-to-end revel in transformation offerings in the Nordics.

Also in November, Accenture stated it planned to buy Kolle Rebbe, a Hamburg-based totally design corporation that will become part of Accenture Interactive and improve its capability to create and deliver incorporated emblem experiences for customers in Germany and across different geographies. The acquisition is a challenge to regulatory approval but is expected to be completed soon.

That is Accenture’s third latest acquisition in Germany. In January 2018, Accenture Interactive obtained Mackevision, the leading manufacturer of pc-generated imagery and immersive content material.

In June 2018, Accenture received strategic design consultancy designaffairs to enroll in its Industry X.Zero group.

In 2017, Accenture Interactive obtained a majority stake in virtual organization SinnerSchrader.

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